Show :

These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.

1

Al Baik

8

Restaurants

Rank Change: +8
Industry: Restaurants

3

WhatsApp

2

Social media

Rank Change: -2
Industry: Social media

5

YouTube

3

Social media

Rank Change: -3
Industry: Social media

6

Souq.com

26

Internet retail

Rank Change: +26
Industry: Internet retail

Also view in:

United Arab Emirates

7

Facebook

2

Social media

Rank Change: -2
Industry: Social media

8

Carrefour

3

Retail / Grocery

Rank Change: +3
Industry: Retail / Grocery

9

LG

6

Electronics

Rank Change: +6
Industry: Electronics

10

Emirates

2

Travel / Air

Rank Change: +2
Industry: Travel / Air

Also view in:

United Arab Emirates

11

Microsoft

3

Electronics

Rank Change: -3
Industry: Electronics

12

Panda

40

Retail / Grocery

Rank Change: +40
Industry: Retail / Grocery

13

IKEA

12

Retail/General (mega/department store)

Rank Change: +12
Industry: Retail/General (mega/department store)

14

 

Instagram

 

Social media

Rank Change: N/C
Industry: Social media

16

Yahoo!

28

Internet search

Rank Change: +28
Industry: Internet search

17

Uber

68

Travel / Car rental

Rank Change: +68
Industry: Travel / Car rental

18

National Geographic

24

Media (newspapers, TV, online, mobile)

Rank Change: +24
Industry: Media (newspapers, TV, online, mobile)

19

Twitter

9

Social media

Rank Change: +9
Industry: Social media

20

Dell

7

Electronics

Rank Change: -7
Industry: Electronics

21

SACO

45

Retail/General (mega/department store)

Rank Change: +45
Industry: Retail/General (mega/department store)

22

Hyundai

20

Automotive

Rank Change: +20
Industry: Automotive

23

Saudia

7

Travel / Air

Rank Change: -7
Industry: Travel / Air

Also view in:

United Arab Emirates

24

Amazon

41

Internet retail

Rank Change: +41
Industry: Internet retail

25

Centrepoint

17

Retail / Fashion; clothes

Rank Change: +17
Industry: Retail / Fashion; clothes

Also view in:

United Arab Emirates

26

Xtra

16

Retail/General (mega/department store)

Rank Change: +16
Industry: Retail/General (mega/department store)

28

Gulf Air

50

Travel / Air

Rank Change: +50
Industry: Travel / Air

Also view in:

United Arab Emirates

29

Careem

62

Travel / Car rental

Rank Change: +62
Industry: Travel / Car rental

Also view in:

United Arab Emirates

30

FedEx

40

Shipping / Mail

Rank Change: +40
Industry: Shipping / Mail

31

Red Tag

11

Retail/General (mega/department store)

Rank Change: +11
Industry: Retail/General (mega/department store)

32

Al Rajhi Bank

74

Banks / Retail

Rank Change: +74
Industry: Banks / Retail

33

Philips

6

Electronics

Rank Change: +6
Industry: Electronics

34

Aramex

22

Shipping / Mail

Rank Change: +22
Industry: Shipping / Mail

Also view in:

United Arab Emirates

36

Danube

6

Retail / Grocery

Rank Change: +6
Industry: Retail / Grocery

37

Skype

7

Telecommunications / Cell phone service providers

Rank Change: -7
Industry: Telecommunications / Cell phone service providers

38

Al Arabiya

11

Media (newspapers, TV, online, mobile)

Rank Change: +11
Industry: Media (newspapers, TV, online, mobile)

Also view in:

United Arab Emirates

39

KFC

18

Restaurants

Rank Change: -18
Industry: Restaurants

40

Zain

5

Telecommunications / Cell phone service providers

Rank Change: -5
Industry: Telecommunications / Cell phone service providers

41

dr. CAFÉ

34

Restaurants

Rank Change: +34
Industry: Restaurants

42

Pizza Hut

23

Restaurants

Rank Change: -23
Industry: Restaurants

43

Mbc

1

Media (newspapers, TV, online, mobile)

Rank Change: -1
Industry: Media (newspapers, TV, online, mobile)

44

Starbucks

13

Restaurants

Rank Change: +13
Industry: Restaurants

45

Splash

5

Retail / Fashion; clothes

Rank Change: -5
Industry: Retail / Fashion; clothes

Also view in:

United Arab Emirates

46

Reebok

50

Fitness

Rank Change: +50
Industry: Fitness

47

FlyDubai

11

Travel / Air

Rank Change: -11
Industry: Travel / Air

Also view in:

United Arab Emirates

48

DHL

24

Shipping / Mail

Rank Change: +24
Industry: Shipping / Mail

49

Al Tayyar

43

Travel / Booking

Rank Change: +43
Industry: Travel / Booking

50

Nissan

8

Automotive

Rank Change: -8
Industry: Automotive

51

STC

57

Telecommunications / Cell phone service providers

Rank Change: +57
Industry: Telecommunications / Cell phone service providers

52

Bank Albilad

69

Banks / Retail

Rank Change: +69
Industry: Banks / Retail

54

Rotana

8

Travel / Hotels

Rank Change: +8
Industry: Travel / Hotels

Also view in:

United Arab Emirates

55

Dubai TV

21

Media (newspapers, TV, online, mobile)

Rank Change: -21
Industry: Media (newspapers, TV, online, mobile)

Also view in:

United Arab Emirates

56

Home Centre

46

Retail/General (mega/department store)

Rank Change: -46
Industry: Retail/General (mega/department store)

Also view in:

United Arab Emirates

57

Skynews Arabia

15

Media (newspapers, TV, online, mobile)

Rank Change: -15
Industry: Media (newspapers, TV, online, mobile)

Also view in:

United Arab Emirates

58

Cheesecake Factory

10

Restaurants

Rank Change: -10
Industry: Restaurants

Also view in:

United Arab Emirates

59

Mobily

32

Telecommunications / Cell phone service providers

Rank Change: -32
Industry: Telecommunications / Cell phone service providers

60

Noon

18

Internet retail

Rank Change: -18
Industry: Internet retail

Also view in:

United Arab Emirates

61

Alawwal Bank

19

Banks / Retail

Rank Change: -19
Industry: Banks / Retail

62

Sheraton

16

Travel / Hotels

Rank Change: -16
Industry: Travel / Hotels

Also view in:

United Arab Emirates

63

Asharq Al-Awsat

26

Media (newspapers, TV, online, mobile)

Rank Change: -26
Industry: Media (newspapers, TV, online, mobile)

Also view in:

United Arab Emirates

64

Flynas

22

Travel / Air

Rank Change: -22
Industry: Travel / Air

Also view in:

United Arab Emirates

65

Namshi.com

3

Internet retail

Rank Change: +3
Industry: Internet retail

Also view in:

United Arab Emirates

66

Etihad Airways

28

Travel / Air

Rank Change: -28
Industry: Travel / Air

Also view in:

United Arab Emirates

67

H&M

20

Retail / Fashion; clothes

Rank Change: -20
Industry: Retail / Fashion; clothes

68

Holiday Inn

26

Travel / Hotels

Rank Change: +26
Industry: Travel / Hotels

69

Alinma Bank

16

Banks / Retail

Rank Change: -16
Industry: Banks / Retail

70

Saudi TV

50

Media (newspapers, TV, online, mobile)

Rank Change: +50
Industry: Media (newspapers, TV, online, mobile)

Also view in:

United Arab Emirates

71

Debenhams

2

Retail/General (mega/department store)

Rank Change: -2
Industry: Retail/General (mega/department store)

72

Marriott

10

Travel / Hotels

Rank Change: +10
Industry: Travel / Hotels

73

 

Faces

 

Retail / Health and beauty; drugstore

Rank Change: N/C
Industry: Retail / Health and beauty; drugstore

Also view in:

United Arab Emirates

74

Tawuniya

54

General insurance

Rank Change: +54
Industry: General insurance

75

Saudi Railways

24

Travel / Train

Rank Change: -24
Industry: Travel / Train

76

Ford

34

Automotive

Rank Change: -34
Industry: Automotive

77

Meem Bank

35

Banks / Retail

Rank Change: -35
Industry: Banks / Retail

78

Shake Shack

20

Restaurants

Rank Change: +20
Industry: Restaurants

Also view in:

United Arab Emirates

79

LinkedIn

31

Social media

Rank Change: +31
Industry: Social media

80

ZARA

3

Retail / Fashion; clothes

Rank Change: +3
Industry: Retail / Fashion; clothes

81

Budget

50

Travel / Car rental

Rank Change: +50
Industry: Travel / Car rental

82

Hyatt Regency

40

Travel / Hotels

Rank Change: -40
Industry: Travel / Hotels

83

Kia

41

Automotive

Rank Change: -41
Industry: Automotive

Also view in:

United Arab Emirates

84

Banque Saudi Fransi

42

Banks / Retail

Rank Change: -42
Industry: Banks / Retail

85

The Body Shop

25

Retail / Health and beauty; drugstore

Rank Change: -25
Industry: Retail / Health and beauty; drugstore

86

Four Seasons

44

Travel / Hotels

Rank Change: -44
Industry: Travel / Hotels

87

Mercedes-Benz

25

Automotive

Rank Change: +25
Industry: Automotive

88

iTunes

7

Internet retail

Rank Change: +7
Industry: Internet retail

89

Saudi Gulf Airline

47

Travel / Air

Rank Change: -47
Industry: Travel / Air

90

UPS

14

Shipping / Mail

Rank Change: +14
Industry: Shipping / Mail

91

Chili’s

36

Restaurants

Rank Change: -36
Industry: Restaurants

Also view in:

United Arab Emirates

92

Bupa

23

Health insurance

Rank Change: +23
Industry: Health insurance

93

Bank Aljazira

51

Banks / Retail

Rank Change: -51
Industry: Banks / Retail

94

Topshop

20

Retail / Fashion; clothes

Rank Change: -20
Industry: Retail / Fashion; clothes

95

Puma

5

Fitness

Rank Change: +5
Industry: Fitness

96

Marks & Spencer

11

Retail/General (mega/department store)

Rank Change: +11
Industry: Retail/General (mega/department store)

97

Lebara Mobile

55

Telecommunications / Cell phone service providers

Rank Change: -55
Industry: Telecommunications / Cell phone service providers

98

New Balance

26

Fitness

Rank Change: +26
Industry: Fitness

Also view in:

United Arab Emirates

99

Al Riyadh

57

Media (newspapers, TV, online, mobile)

Rank Change: -57
Industry: Media (newspapers, TV, online, mobile)

100

Saudi Post

26

Shipping / Mail

Rank Change: +26
Industry: Shipping / Mail

101

Samba Bank

59

Banks / Retail

Rank Change: -59
Industry: Banks / Retail

102

Under Armour

14

Fitness

Rank Change: +14
Industry: Fitness

103

MANGO

13

Retail / Fashion; clothes

Rank Change: -13
Industry: Retail / Fashion; clothes

Also view in:

United Arab Emirates

104

Arab News

37

Media (newspapers, TV, online, mobile)

Rank Change: -37
Industry: Media (newspapers, TV, online, mobile)

Also view in:

United Arab Emirates

105

National Water Company

63

Utilities

Rank Change: -63
Industry: Utilities

106

Jumeirah

4

Travel / Hotels

Rank Change: -4
Industry: Travel / Hotels

Also view in:

United Arab Emirates

107

Orbit Showtime Network

4

Telecommunications / Cable providers

Rank Change: +4
Industry: Telecommunications / Cable providers

Also view in:

United Arab Emirates

108

Arab National Bank

66

Banks / Retail

Rank Change: -66
Industry: Banks / Retail

109

Paris Gallery

4

Retail / Health and beauty; drugstore

Rank Change: +4
Industry: Retail / Health and beauty; drugstore

Also view in:

United Arab Emirates

110

Wefaq Rent A Car

68

Travel / Car rental

Rank Change: -68
Industry: Travel / Car rental

111

Avis

21

Travel / Car rental

Rank Change: +21
Industry: Travel / Car rental

112

BMW

15

Automotive

Rank Change: -15
Industry: Automotive

113

Virgin Megastore

71

Retail/General (mega/department store)

Rank Change: -71
Industry: Retail/General (mega/department store)

114

Alahli Takaful

72

Health insurance

Rank Change: -72
Industry: Health insurance

115

Sephora

38

Retail / Health and beauty; drugstore

Rank Change: -38
Industry: Retail / Health and beauty; drugstore

116

Robinsons

74

Retail/General (mega/department store)

Rank Change: -74
Industry: Retail/General (mega/department store)

Also view in:

United Arab Emirates

117

Allianz Saudi Fransi Cooperative Insurance

75

Health insurance

Rank Change: -75
Industry: Health insurance

118

Boots

59

Retail / Health and beauty; drugstore

Rank Change: -59
Industry: Retail / Health and beauty; drugstore

119

Medgulf

8

General insurance

Rank Change: +8
Industry: General insurance

120

Hertz

10

Travel / Car rental

Rank Change: +10
Industry: Travel / Car rental

121

Audi

40

Automotive

Rank Change: -40
Industry: Automotive

122

AXA

7

General insurance

Rank Change: +7
Industry: General insurance

123

Malath

81

Health insurance

Rank Change: -81
Industry: Health insurance

124

Dollar Rent A Car

82

Travel / Car rental

Rank Change: -82
Industry: Travel / Car rental

Also view in:

United Arab Emirates

125

Virgin Mobile

83

Telecommunications / Cell phone service providers

Rank Change: -83
Industry: Telecommunications / Cell phone service providers

126

Massimo Dutti

84

Retail / Fashion; clothes

Rank Change: -84
Industry: Retail / Fashion; clothes

Also view in:

United Arab Emirates

127

Geely

85

Automotive

Rank Change: -85
Industry: Automotive

Also view in:

China Global

128

Dnata

41

Travel / Booking

Rank Change: -41
Industry: Travel / Booking

Also view in:

United Arab Emirates

129

Saudi Electricity Company

87

Utilities

Rank Change: -87
Industry: Utilities

Industry Rankings

Industry Simplicity Score Simplicity Premium
950 N/A
Industry Simplicity Score Simplicity Premium
791 25%
Industry Simplicity Score Simplicity Premium
746 N/A
Industry Simplicity Score Simplicity Premium
703 N/A
Industry Simplicity Score Simplicity Premium
698 25%
Industry Simplicity Score Simplicity Premium
693 27%
Industry Simplicity Score Simplicity Premium
675 30%
Industry Simplicity Score Simplicity Premium
650 25%
Industry Simplicity Score Simplicity Premium
629 27%
Industry Simplicity Score Simplicity Premium
613 27%
Industry Simplicity Score Simplicity Premium
599 23%
Industry Simplicity Score Simplicity Premium
570 27%
Industry Simplicity Score Simplicity Premium
546 28%

14

Industry Simplicity Score Simplicity Premium
523 30%
Industry Simplicity Score Simplicity Premium
519 24%
Industry Simplicity Score Simplicity Premium
506 22%
Industry Simplicity Score Simplicity Premium
500 25%
Industry Simplicity Score Simplicity Premium
498 25%
Industry Simplicity Score Simplicity Premium
482 34%
Industry Simplicity Score Simplicity Premium
454 26%
Industry Simplicity Score Simplicity Premium
444 20%
Industry Simplicity Score Simplicity Premium
432 28%
Industry Simplicity Score Simplicity Premium
422 32%
Industry Simplicity Score Simplicity Premium
420 28%
Industry Simplicity Score Simplicity Premium
240 27%