Industries

How do industries in our Index rank worldwide? Explore how individual industries ranked in each region, and view their simplicity premiums – how much more consumers are willing to pay for simpler experiences in that industry.

Global Ranking

Industry

1 Internet search

Region	Industry Ranking	Simplicity Premium
Global	1	N/A
India	1	N/A
United States	1	N/A
Germany	1	N/A
China	1	N/A
Sweden	1	N/A
United Kingdom	1	10%
Japan	1	N/A
Saudi Arabia	1	N/A
United Arab Emirates	1	N/A

2 Electronics

Region	Industry Ranking	Simplicity Premium
Global	2	16%
India	2	34%
United States	6	5%
Germany	6	6%
China	2	20%
Sweden	5	6%
United Kingdom	6	15%
Japan	7	7%
Saudi Arabia	2	25%
United Arab Emirates	2	26%

3 Internet retail

Region	Industry Ranking	Simplicity Premium
Global	3	15%
India	6	31%
United States	3	5%
Germany	5	7%
China	3	15%
Sweden	4	5%
United Kingdom	2	14%
Japan	2	8%
Saudi Arabia	8	25%
United Arab Emirates	12	21%

4 Appliances

Region	Industry Ranking	Simplicity Premium
Global	4	14%
India	3	34%
United States	5	4%
Germany	2	8%
China	6	17%
Sweden	8	4%
United Kingdom	5	N/A
Japan	3	N/A
Saudi Arabia	3	N/A
United Arab Emirates	3	N/A

5 Retail / Grocery

Region	Industry Ranking	Simplicity Premium
Global	5	14%
India	4	33%
United States	4	5%
Germany	3	4%
China	7	18%
Sweden	2	3%
United Kingdom	3	9%
Japan	5	7%
Saudi Arabia	11	23%
United Arab Emirates	4	23%

6 Restaurants

Region	Industry Ranking	Simplicity Premium
Global	6	14%
India	17	28%
United States	2	5%
Germany	4	5%
China	13	17%
Sweden	7	4%
United Kingdom	4	13%
Japan	11	7%
Saudi Arabia	5	25%
United Arab Emirates	5	22%

7 Retail/General (mega/department store)

Region	Industry Ranking	Simplicity Premium
Global	7	14%
India	5	30%
United States	10	4%
Germany	7	6%
China	8	17%
Sweden	3	6%
United Kingdom	7	9%
Japan	9	8%
Saudi Arabia	9	27%
United Arab Emirates	6	22%

8 Travel / Hotels

Region	Industry Ranking	Simplicity Premium
Global	8	17%
India	18	33%
United States	7	5%
Germany	8	10%
China	12	20%
Sweden	12	7%
United Kingdom	9	14%
Japan	10	14%
Saudi Arabia	10	27%
United Arab Emirates	14	25%

9 Travel / Booking

Region	Industry Ranking	Simplicity Premium
Global	9	18%
India	9	36%
United States	12	5%
Germany	10	9%
China	19	22%
Sweden	11	6%
United Kingdom	8	17%
Japan	13	11%
Saudi Arabia	7	30%
United Arab Emirates	10	28%

10 Retail / Fashion; clothes

Region	Industry Ranking	Simplicity Premium
Global	10	15%
India	8	30%
United States	13	5%
Germany	9	7%
China	17	20%
Sweden	15	6%
United Kingdom	13	14%
Japan	8	9%
Saudi Arabia	17	25%
United Arab Emirates	11	23%

11 Shipping / Mail

Region	Industry Ranking	Simplicity Premium
Global	11	15%
India	15	32%
United States	8	4%
Germany	15	8%
China	15	18%
Sweden	17	3%
United Kingdom	11	19%
Japan	6	9%
Saudi Arabia	16	22%
United Arab Emirates	19	24%

12 Travel / Air

Region	Industry Ranking	Simplicity Premium
Global	12	16%
India	16	30%
United States	17	5%
Germany	13	11%
China	9	17%
Sweden	16	6%
United Kingdom	17	16%
Japan	16	11%
Saudi Arabia	6	27%
United Arab Emirates	8	24%

13 Retail / Health and beauty; drugstore

Region	Industry Ranking	Simplicity Premium
Global	13	14%
India	22	29%
United States	11	4%
Germany	11	6%
China	22	20%
Sweden	6	4%
United Kingdom	10	9%
Japan	4	8%
Saudi Arabia	15	24%
United Arab Emirates	22	24%

14 Telecommunications / Cell phone service providers

Region	Industry Ranking	Simplicity Premium
Global	14	16%
India	7	38%
United States	16	6%
Germany	22	6%
China	14	17%
Sweden	14	6%
United Kingdom	14	12%
Japan	19	7%
Saudi Arabia	13	28%
United Arab Emirates	9	24%

15 Banks / Retail

Region	Industry Ranking	Simplicity Premium
Global	15	15%
India	13	33%
United States	9	5%
Germany	21	7%
China	10	17%
Sweden	13	3%
United Kingdom	12	17%
Japan	20	7%
Saudi Arabia	20	26%
United Arab Emirates	18	23%

16 Automotive

Region	Industry Ranking	Simplicity Premium
Global	16	22%
India	14	43%
United States	14	8%
Germany	14	11%
China	18	24%
Sweden	24	10%
United Kingdom	15	25%
Japan	14	11%
Saudi Arabia	19	34%
United Arab Emirates	17	29%

17 Media (newspapers, TV, online, mobile)

Region	Industry Ranking	Simplicity Premium
Global	17	12%
India	23	N/A
United States	21	N/A
Germany	12	5%
China	16	N/A
Sweden	10	6%
United Kingdom	18	16%
Japan	17	5%
Saudi Arabia	12	27%
United Arab Emirates	16	N/A

18 Travel / Train

Region	Industry Ranking	Simplicity Premium
Global	18	13%
India	20	N/A
United States	20	6%
Germany	16	7%
China	5	N/A
Sweden	20	5%
United Kingdom	21	N/A
Japan	12	6%
Saudi Arabia	24	28%
United Arab Emirates	15	28%

19 Utilities

Region	Industry Ranking	Simplicity Premium
Global	19	13%
India	11	N/A
United States	15	N/A
Germany	20	9%
China	21	17%
Sweden	9	5%
United Kingdom	20	14%
Japan	25	5%
Saudi Arabia	21	20%
United Arab Emirates	13	19%

20 Telecommunications / Cable providers

Region	Industry Ranking	Simplicity Premium
Global	20	17%
India	12	31%
United States	22	3%
Germany	17	N/A
China	11	N/A
Sweden	18	4%
United Kingdom	16	16%
Japan	15	7%
Saudi Arabia	23	32%
United Arab Emirates	21	24%

21 Social media

Region	Industry Ranking	Simplicity Premium
Global	21	N/A
India	21	N/A
United States	24	N/A
Germany	25	N/A
China	4	N/A
Sweden	21	N/A
United Kingdom	24	N/A
Japan	21	N/A
Saudi Arabia	4	N/A
United Arab Emirates	7	N/A

22 Fitness

Region	Industry Ranking	Simplicity Premium
Global	22	16%
India	19	30%
United States	18	5%
Germany	23	9%
China	23	16%
Sweden	19	4%
United Kingdom	19	15%
Japan	22	10%
Saudi Arabia	14	30%
United Arab Emirates	20	27%

23 Travel / Car rental

Region	Industry Ranking	Simplicity Premium
Global	23	19%
India	10	49%
United States	19	3%
Germany	18	8%
China	20	24%
Sweden	22	6%
United Kingdom	23	18%
Japan	18	11%
Saudi Arabia	22	28%
United Arab Emirates	24	25%

24 Health insurance

Region	Industry Ranking	Simplicity Premium
Global	24	19%
India	24	39%
United States	25	5%
Germany	19	6%
China	25	N/A
Sweden	25	N/A
United Kingdom	25	20%
Japan	23	10%
Saudi Arabia	18	25%
United Arab Emirates	23	25%

25 General insurance

Region	Industry Ranking	Simplicity Premium
Global	25	16%
India	25	34%
United States	23	7%
Germany	24	6%
China	24	18%
Sweden	23	4%
United Kingdom	22	16%
Japan	24	9%
Saudi Arabia	25	27%
United Arab Emirates	25	24%