These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.
2
Yunda Express
40
Shipping / Mail
| Rank Change: | +40 |
| Industry: | Shipping / Mail |
3
Decathlon
83
Internet retail
| Rank Change: | +83 |
| Industry: | Internet retail |
4
China Eastern
91
Travel / Air
| Rank Change: | +91 |
| Industry: | Travel / Air |
5
Volkswagen
57
Automotive
| Rank Change: | +57 |
| Industry: | Automotive |
6
Suning
75
Retail/General (mega/department store)
| Rank Change: | +75 |
| Industry: | Retail/General (mega/department store) |
7
Tuniu
83
Travel / Booking
| Rank Change: | +83 |
| Industry: | Travel / Booking |
9
Jinjiang Inns
13
Travel / Hotels
| Rank Change: | +13 |
| Industry: | Travel / Hotels |
10
Vivo
1
Electronics
| Rank Change: | -1 |
| Industry: | Electronics |
11
GREE
62
Appliances
| Rank Change: | +62 |
| Industry: | Appliances |
12
S.F. Express
1
Shipping / Mail
| Rank Change: | +1 |
| Industry: | Shipping / Mail |
13
Deppon
Shipping / Mail
| Rank Change: | N/A |
| Industry: | Shipping / Mail |
14
Philips
38
Electronics
| Rank Change: | +38 |
| Industry: | Electronics |
15
JD.com
1
Internet retail
| Rank Change: | -1 |
| Industry: | Internet retail |
16
iQIYI.com
78
Social media
| Rank Change: | +78 |
| Industry: | Social media |
17
Apple
76
Electronics
| Rank Change: | +76 |
| Industry: | Electronics |
Also view in:
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18
Xiaomi
6
Electronics
| Rank Change: | +6 |
| Industry: | Electronics |
19
Adidas
8
Fitness
| Rank Change: | +8 |
| Industry: | Fitness |
Also view in:
Germany Global India Saudi Arabia Sweden United Arab Emirates United Kingdom United States
20
Air China
76
Travel / Air
| Rank Change: | +76 |
| Industry: | Travel / Air |
21
360
11
Internet search
| Rank Change: | -11 |
| Industry: | Internet search |
22
4
Social media
| Rank Change: | -4 |
| Industry: | Social media |
23
Alipay
3
Banks / Retail
| Rank Change: | -3 |
| Industry: | Banks / Retail |
24
Samsung
46
Electronics
| Rank Change: | +46 |
| Industry: | Electronics |
Also view in:
Germany Global India Saudi Arabia Sweden United Arab Emirates United Kingdom United States
25
TCL
50
Electronics
| Rank Change: | +50 |
| Industry: | Electronics |
26
ANTA
46
Fitness
| Rank Change: | +46 |
| Industry: | Fitness |
27
7–11
25
Retail / Health and beauty; drugstore
| Rank Change: | -25 |
| Industry: | Retail / Health and beauty; drugstore |
28
Sony
37
Electronics
| Rank Change: | +37 |
| Industry: | Electronics |
29
ZTO Express
4
Shipping / Mail
| Rank Change: | +4 |
| Industry: | Shipping / Mail |
30
Audi
86
Automotive
| Rank Change: | +86 |
| Industry: | Automotive |
31
Hisense
Appliances
| Rank Change: | N/C |
| Industry: | Appliances |
32
361 Degrees
19
Fitness
| Rank Change: | +19 |
| Industry: | Fitness |
33
Li-Ning
49
Fitness
| Rank Change: | +49 |
| Industry: | Fitness |
34
HP
30
Electronics
| Rank Change: | +30 |
| Industry: | Electronics |
35
KFC
28
Restaurants
| Rank Change: | -28 |
| Industry: | Restaurants |
36
LY.com
33
Travel / Booking
| Rank Change: | +33 |
| Industry: | Travel / Booking |
37
RT-Mart
34
Retail / Grocery
| Rank Change: | -34 |
| Industry: | Retail / Grocery |
38
Baidu
4
Internet search
| Rank Change: | -4 |
| Industry: | Internet search |
39
Nike
17
Fitness
| Rank Change: | +17 |
| Industry: | Fitness |
Also view in:
Germany Global India Saudi Arabia Sweden United Arab Emirates United Kingdom United States
40
Youku
34
Social media
| Rank Change: | +34 |
| Industry: | Social media |
41
Amazon
38
Internet retail
| Rank Change: | +38 |
| Industry: | Internet retail |
Also view in:
Germany Global India Japan Saudi Arabia United Arab Emirates United Kingdom United States
42
Huawei
37
Electronics
| Rank Change: | -37 |
| Industry: | Electronics |
43
Sohu
25
Media (newspapers, TV, online, mobile)
| Rank Change: | +25 |
| Industry: | Media (newspapers, TV, online, mobile) |
45
YongChe.com
60
Travel / Car rental
| Rank Change: | +60 |
| Industry: | Travel / Car rental |
46
Phoenix Television (PHTV)
42
Media (newspapers, TV, online, mobile)
| Rank Change: | +42 |
| Industry: | Media (newspapers, TV, online, mobile) |
47
Tmall.com
28
Internet retail
| Rank Change: | -28 |
| Industry: | Internet retail |
48
Sina
10
Media (newspapers, TV, online, mobile)
| Rank Change: | -10 |
| Industry: | Media (newspapers, TV, online, mobile) |
49
Han Ting
Travel / Hotels
| Rank Change: | N/A |
| Industry: | Travel / Hotels |
50
Didi
14
Travel / Car rental
| Rank Change: | -14 |
| Industry: | Travel / Car rental |
51
Family Mart
Retail / Health and beauty; drugstore
| Rank Change: | N/A |
| Industry: | Retail / Health and beauty; drugstore |
52
Hunan TV
15
Media (newspapers, TV, online, mobile)
| Rank Change: | +15 |
| Industry: | Media (newspapers, TV, online, mobile) |
53
IKEA
45
Retail/General (mega/department store)
| Rank Change: | -45 |
| Industry: | Retail/General (mega/department store) |
54
Kungfu
5
Restaurants
| Rank Change: | -5 |
| Industry: | Restaurants |
55
China Unicom
49
Telecommunications / Cell phone service providers
| Rank Change: | +49 |
| Industry: | Telecommunications / Cell phone service providers |
56
ICBC
55
Banks / Retail
| Rank Change: | +55 |
| Industry: | Banks / Retail |
57
Taobao.com
2
Internet retail
| Rank Change: | -2 |
| Industry: | Internet retail |
59
Tongrentang
48
Retail / Health and beauty; drugstore
| Rank Change: | -48 |
| Industry: | Retail / Health and beauty; drugstore |
60
Sogou
44
Internet search
| Rank Change: | -44 |
| Industry: | Internet search |
61
HLA
21
Retail / Fashion; clothes
| Rank Change: | -21 |
| Industry: | Retail / Fashion; clothes |
62
Agricultural Bank of China
51
Banks / Retail
| Rank Change: | +51 |
| Industry: | Banks / Retail |
63
34
Internet search
| Rank Change: | +34 |
| Industry: | Internet search |
Also view in:
Germany Global India Japan Saudi Arabia Sweden United Arab Emirates United Kingdom United States
64
OPPO
18
Electronics
| Rank Change: | -18 |
| Industry: | Electronics |
65
H&M
19
Retail / Fashion; clothes
| Rank Change: | +19 |
| Industry: | Retail / Fashion; clothes |
66
35
Social media
| Rank Change: | +35 |
| Industry: | Social media |
67
Tudou
8
Social media
| Rank Change: | -8 |
| Industry: | Social media |
68
GOME
20
Retail/General (mega/department store)
| Rank Change: | -20 |
| Industry: | Retail/General (mega/department store) |
69
China Gas
37
Utilities
| Rank Change: | +37 |
| Industry: | Utilities |
70
Ctrip
21
Travel / Booking
| Rank Change: | +21 |
| Industry: | Travel / Booking |
71
YTO Express
43
Shipping / Mail
| Rank Change: | -43 |
| Industry: | Shipping / Mail |
72
Shanghai’s Dragon Television
37
Media (newspapers, TV, online, mobile)
| Rank Change: | -37 |
| Industry: | Media (newspapers, TV, online, mobile) |
73
Lenovo
5
Electronics
| Rank Change: | +5 |
| Industry: | Electronics |
74
Douban
62
Social media
| Rank Change: | -62 |
| Industry: | Social media |
75
China Southern Airline
9
Travel / Air
| Rank Change: | -9 |
| Industry: | Travel / Air |
76
HaiDiLao Hot Pot
32
Restaurants
| Rank Change: | -32 |
| Industry: | Restaurants |
77
Pizza Hut
14
Restaurants
| Rank Change: | -14 |
| Industry: | Restaurants |
78
Toyota
37
Automotive
| Rank Change: | -37 |
| Industry: | Automotive |
Also view in:
Germany Global India Japan Saudi Arabia Sweden United Arab Emirates United Kingdom United States
79
26
Social media
| Rank Change: | -26 |
| Industry: | Social media |
80
ZARA
35
Retail / Fashion; clothes
| Rank Change: | -35 |
| Industry: | Retail / Fashion; clothes |
81
Watsons
23
Retail / Health and beauty; drugstore
| Rank Change: | -23 |
| Industry: | Retail / Health and beauty; drugstore |
82
Midea
43
Appliances
| Rank Change: | -43 |
| Industry: | Appliances |
83
Netease
26
Media (newspapers, TV, online, mobile)
| Rank Change: | -26 |
| Industry: | Media (newspapers, TV, online, mobile) |
84
Bank of Communications
28
Banks / Retail
| Rank Change: | +28 |
| Industry: | Banks / Retail |
85
22
Social media
| Rank Change: | +22 |
| Industry: | Social media |
86
Gap
3
Retail / Fashion; clothes
| Rank Change: | -3 |
| Industry: | Retail / Fashion; clothes |
87
Shentong Express
50
Shipping / Mail
| Rank Change: | -50 |
| Industry: | Shipping / Mail |
88
Hainan Airlines
62
Travel / Air
| Rank Change: | -62 |
| Industry: | Travel / Air |
89
Home Inns
72
Travel / Hotels
| Rank Change: | -72 |
| Industry: | Travel / Hotels |
90
China Telecom
9
Telecommunications / Cell phone service providers
| Rank Change: | +9 |
| Industry: | Telecommunications / Cell phone service providers |
91
China Merchants Bank
18
Banks / Retail
| Rank Change: | +18 |
| Industry: | Banks / Retail |
92
Bank of China
11
Banks / Retail
| Rank Change: | +11 |
| Industry: | Banks / Retail |
93
Chery
31
Automotive
| Rank Change: | +31 |
| Industry: | Automotive |
94
eLong
40
Travel / Booking
| Rank Change: | -40 |
| Industry: | Travel / Booking |
95
China National Petroleum Corp
5
Utilities
| Rank Change: | +5 |
| Industry: | Utilities |
96
China Construction Bank
18
Banks / Retail
| Rank Change: | +18 |
| Industry: | Banks / Retail |
97
Hilton
96
Travel / Hotels
| Rank Change: | -96 |
| Industry: | Travel / Hotels |
99
ASUS
39
Electronics
| Rank Change: | -39 |
| Industry: | Electronics |
100
Marriott
77
Travel / Hotels
| Rank Change: | -77 |
| Industry: | Travel / Hotels |
101
People’s Insurance Company of China
19
General insurance
| Rank Change: | +19 |
| Industry: | General insurance |
102
China Mobile
Telecommunications / Cell phone service providers
| Rank Change: | N/C |
| Industry: | Telecommunications / Cell phone service providers |
103
Septwolves
99
Retail / Fashion; clothes
| Rank Change: | -99 |
| Industry: | Retail / Fashion; clothes |
104
China Pacific Insurance
15
General insurance
| Rank Change: | +15 |
| Industry: | General insurance |
105
State Grid
13
Utilities
| Rank Change: | +13 |
| Industry: | Utilities |
106
Hyundai
74
Automotive
| Rank Change: | -74 |
| Industry: | Automotive |
107
China Life Insurance
15
General insurance
| Rank Change: | +15 |
| Industry: | General insurance |
108
Sephora
102
Retail / Health and beauty; drugstore
| Rank Change: | -102 |
| Industry: | Retail / Health and beauty; drugstore |
109
ZTE
6
Electronics
| Rank Change: | +6 |
| Industry: | Electronics |
110
Spring Airlines
80
Travel / Air
| Rank Change: | -80 |
| Industry: | Travel / Air |
111
Taikang Life
10
General insurance
| Rank Change: | +10 |
| Industry: | General insurance |
112
Changan
4
Automotive
| Rank Change: | -4 |
| Industry: | Automotive |
113
Ucar
Travel / Car rental
| Rank Change: | N/A |
| Industry: | Travel / Car rental |
114
Ping An Insurance
11
General insurance
| Rank Change: | +11 |
| Industry: | General insurance |
115
BYD
8
Automotive
| Rank Change: | +8 |
| Industry: | Automotive |
116
Anbang Insurance
1
General insurance
| Rank Change: | +1 |
| Industry: | General insurance |