These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.
3
1
Internet search
| Rank Change: | -1 |
| Industry: | Internet search |
Also view in:
China Global India Japan Saudi Arabia Sweden United Arab Emirates United Kingdom United States
5
Edeka
3
Retail / Grocery
| Rank Change: | +3 |
| Industry: | Retail / Grocery |
6
REWE
9
Retail / Grocery
| Rank Change: | +9 |
| Industry: | Retail / Grocery |
7
KIK
9
Retail / Fashion; clothes
| Rank Change: | +9 |
| Industry: | Retail / Fashion; clothes |
8
ING-DiBa
45
Banks / Retail
| Rank Change: | +45 |
| Industry: | Banks / Retail |
9
Nordsee
11
Restaurants
| Rank Change: | +11 |
| Industry: | Restaurants |
10
DM
3
Retail / Health and beauty; drugstore
| Rank Change: | -3 |
| Industry: | Retail / Health and beauty; drugstore |
11
Zalando
14
Internet retail
| Rank Change: | +14 |
| Industry: | Internet retail |
12
IKEA
3
Retail/General (mega/department store)
| Rank Change: | -3 |
| Industry: | Retail/General (mega/department store) |
13
Rossmann
2
Retail / Health and beauty; drugstore
| Rank Change: | -2 |
| Industry: | Retail / Health and beauty; drugstore |
14
Media Markt
14
Retail/General (mega/department store)
| Rank Change: | +14 |
| Industry: | Retail/General (mega/department store) |
17
Amazon
16
Internet retail
| Rank Change: | -16 |
| Industry: | Internet retail |
Also view in:
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18
Douglas
5
Retail / Health and beauty; drugstore
| Rank Change: | +5 |
| Industry: | Retail / Health and beauty; drugstore |
19
Mercure
Travel / Hotels
| Rank Change: | N/A |
| Industry: | Travel / Hotels |
21
Saturn
15
Retail/General (mega/department store)
| Rank Change: | +15 |
| Industry: | Retail/General (mega/department store) |
22
OTTO
4
Internet retail
| Rank Change: | +4 |
| Industry: | Internet retail |
23
Kaufhof
10
Retail/General (mega/department store)
| Rank Change: | +10 |
| Industry: | Retail/General (mega/department store) |
24
KFC
7
Restaurants
| Rank Change: | -7 |
| Industry: | Restaurants |
25
BILD
15
Media (newspapers, TV, online, mobile)
| Rank Change: | -15 |
| Industry: | Media (newspapers, TV, online, mobile) |
26
Tchibo
21
Retail / Grocery
| Rank Change: | -21 |
| Industry: | Retail / Grocery |
28
H&M
15
Retail / Fashion; clothes
| Rank Change: | -15 |
| Industry: | Retail / Fashion; clothes |
29
C&A
11
Retail / Fashion; clothes
| Rank Change: | -11 |
| Industry: | Retail / Fashion; clothes |
32
Philips
12
Electronics
| Rank Change: | +12 |
| Industry: | Electronics |
33
Marriott
51
Travel / Hotels
| Rank Change: | +51 |
| Industry: | Travel / Hotels |
34
Holiday Inn
11
Travel / Hotels
| Rank Change: | +11 |
| Industry: | Travel / Hotels |
35
Sony
4
Electronics
| Rank Change: | +4 |
| Industry: | Electronics |
36
Audi
12
Automotive
| Rank Change: | -12 |
| Industry: | Automotive |
37
Budnikowsky
18
Retail / Health and beauty; drugstore
| Rank Change: | -18 |
| Industry: | Retail / Health and beauty; drugstore |
38
Its Travel
Travel / Booking
| Rank Change: | N/A |
| Industry: | Travel / Booking |
41
Samsung
9
Electronics
| Rank Change: | +9 |
| Industry: | Electronics |
Also view in:
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42
BonPrix
20
Retail / Fashion; clothes
| Rank Change: | -20 |
| Industry: | Retail / Fashion; clothes |
44
Real
23
Retail / Grocery
| Rank Change: | -23 |
| Industry: | Retail / Grocery |
45
Thomas Cook
15
Travel / Booking
| Rank Change: | -15 |
| Industry: | Travel / Booking |
46
EP/Elektronik Partner
3
Retail/General (mega/department store)
| Rank Change: | -3 |
| Industry: | Retail/General (mega/department store) |
48
Toyota
6
Automotive
| Rank Change: | -6 |
| Industry: | Automotive |
Also view in:
China Global India Japan Saudi Arabia Sweden United Arab Emirates United Kingdom United States
49
LG
14
Electronics
| Rank Change: | +14 |
| Industry: | Electronics |
50
Mercedes-Benz
21
Automotive
| Rank Change: | -21 |
| Industry: | Automotive |
52
ZARA
15
Retail / Fashion; clothes
| Rank Change: | -15 |
| Industry: | Retail / Fashion; clothes |
53
Vapiano
21
Restaurants
| Rank Change: | -21 |
| Industry: | Restaurants |
55
Opel
17
Automotive
| Rank Change: | -17 |
| Industry: | Automotive |
56
Reebok
24
Fitness
| Rank Change: | +24 |
| Industry: | Fitness |
57
YouTube
30
Social media
| Rank Change: | -30 |
| Industry: | Social media |
60
Volksbanken Raiffeisenbanken
11
Banks / Retail
| Rank Change: | +11 |
| Industry: | Banks / Retail |
61
MEDIMAX
9
Retail/General (mega/department store)
| Rank Change: | +9 |
| Industry: | Retail/General (mega/department store) |
62
Nike
4
Fitness
| Rank Change: | -4 |
| Industry: | Fitness |
Also view in:
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63
Techniker Krankenkasse
14
Health insurance
| Rank Change: | +14 |
| Industry: | Health insurance |
64
Müller
33
Retail / Health and beauty; drugstore
| Rank Change: | -33 |
| Industry: | Retail / Health and beauty; drugstore |
65
Der Touristik
20
Travel / Booking
| Rank Change: | +20 |
| Industry: | Travel / Booking |
66
Dell
32
Electronics
| Rank Change: | +32 |
| Industry: | Electronics |
67
Hilton
15
Travel / Hotels
| Rank Change: | -15 |
| Industry: | Travel / Hotels |
68
Prosieben
8
Media (newspapers, TV, online, mobile)
| Rank Change: | -8 |
| Industry: | Media (newspapers, TV, online, mobile) |
70
Skype
2
Telecommunications / Cell phone service providers
| Rank Change: | -2 |
| Industry: | Telecommunications / Cell phone service providers |
71
Sparkasse
16
Banks / Retail
| Rank Change: | +16 |
| Industry: | Banks / Retail |
72
Adidas
31
Fitness
| Rank Change: | -31 |
| Industry: | Fitness |
Also view in:
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73
AEG
26
Appliances
| Rank Change: | -26 |
| Industry: | Appliances |
74
RTL
12
Media (newspapers, TV, online, mobile)
| Rank Change: | -12 |
| Industry: | Media (newspapers, TV, online, mobile) |
75
Germanwings
17
Travel / Air
| Rank Change: | +17 |
| Industry: | Travel / Air |
76
Microsoft
14
Electronics
| Rank Change: | +14 |
| Industry: | Electronics |
77
Vox
21
Media (newspapers, TV, online, mobile)
| Rank Change: | -21 |
| Industry: | Media (newspapers, TV, online, mobile) |
78
Alltours
12
Travel / Booking
| Rank Change: | -12 |
| Industry: | Travel / Booking |
79
Volkswagen
18
Automotive
| Rank Change: | -18 |
| Industry: | Automotive |
80
Ford
34
Automotive
| Rank Change: | -34 |
| Industry: | Automotive |
81
Eurowings
7
Travel / Air
| Rank Change: | +7 |
| Industry: | Travel / Air |
82
Sixt
9
Travel / Car rental
| Rank Change: | +9 |
| Industry: | Travel / Car rental |
83
TUI
26
Travel / Booking
| Rank Change: | -26 |
| Industry: | Travel / Booking |
84
Yahoo!
9
Internet search
| Rank Change: | -9 |
| Industry: | Internet search |
86
AOK
3
Health insurance
| Rank Change: | +3 |
| Industry: | Health insurance |
87
BMW
28
Automotive
| Rank Change: | -28 |
| Industry: | Automotive |
88
Puma
19
Fitness
| Rank Change: | -19 |
| Industry: | Fitness |
89
SAT 1
38
Media (newspapers, TV, online, mobile)
| Rank Change: | -38 |
| Industry: | Media (newspapers, TV, online, mobile) |
90
Europcar
41
Travel / Car rental
| Rank Change: | -41 |
| Industry: | Travel / Car rental |
91
Spiegel
12
Media (newspapers, TV, online, mobile)
| Rank Change: | -12 |
| Industry: | Media (newspapers, TV, online, mobile) |
92
Apple
14
Electronics
| Rank Change: | -14 |
| Industry: | Electronics |
Also view in:
China Global India Saudi Arabia Sweden United Arab Emirates United Kingdom United States
94
Commerzbank
3
Banks / Retail
| Rank Change: | +3 |
| Industry: | Banks / Retail |
95
Bayer
22
Retail / Health and beauty; drugstore
| Rank Change: | -22 |
| Industry: | Retail / Health and beauty; drugstore |
96
TARGOBANK
9
Banks / Retail
| Rank Change: | +9 |
| Industry: | Banks / Retail |
97
Hertz
16
Travel / Car rental
| Rank Change: | +16 |
| Industry: | Travel / Car rental |
98
HP
15
Electronics
| Rank Change: | -15 |
| Industry: | Electronics |
99
Porsche
Automotive
| Rank Change: | N/A |
| Industry: | Automotive |
100
eplus
5
Telecommunications / Cell phone service providers
| Rank Change: | -5 |
| Industry: | Telecommunications / Cell phone service providers |
101
BARMER GEK
5
Health insurance
| Rank Change: | -5 |
| Industry: | Health insurance |
103
Hermes
36
Shipping / Mail
| Rank Change: | -36 |
| Industry: | Shipping / Mail |
104
iTunes
11
Internet retail
| Rank Change: | -11 |
| Industry: | Internet retail |
105
Avis
9
Travel / Car rental
| Rank Change: | +9 |
| Industry: | Travel / Car rental |
107
Deutsche Post
31
Shipping / Mail
| Rank Change: | -31 |
| Industry: | Shipping / Mail |
108
Sky
22
Media (newspapers, TV, online, mobile)
| Rank Change: | -22 |
| Industry: | Media (newspapers, TV, online, mobile) |
109
6
Social media
| Rank Change: | +6 |
| Industry: | Social media |
110
ERGO
9
General insurance
| Rank Change: | +9 |
| Industry: | General insurance |
111
airberlin
30
Travel / Air
| Rank Change: | -30 |
| Industry: | Travel / Air |
112
UPS
10
Shipping / Mail
| Rank Change: | -10 |
| Industry: | Shipping / Mail |
113
Deutsche Postbank
14
Banks / Retail
| Rank Change: | -14 |
| Industry: | Banks / Retail |
114
FedEx
8
Shipping / Mail
| Rank Change: | -8 |
| Industry: | Shipping / Mail |
115
O2
15
Telecommunications / Cell phone service providers
| Rank Change: | -15 |
| Industry: | Telecommunications / Cell phone service providers |
116
Deutsche Bahn
7
Travel / Train
| Rank Change: | +7 |
| Industry: | Travel / Train |
117
Allianz
3
General insurance
| Rank Change: | +3 |
| Industry: | General insurance |
118
Deutsche Telekom
Telecommunications / Cell phone service providers
| Rank Change: | N/C |
| Industry: | Telecommunications / Cell phone service providers |
119
18
Social media
| Rank Change: | -18 |
| Industry: | Social media |
120
Vodafone
12
Telecommunications / Cell phone service providers
| Rank Change: | -12 |
| Industry: | Telecommunications / Cell phone service providers |
122
HypoVereinsbank
18
Banks / Retail
| Rank Change: | -18 |
| Industry: | Banks / Retail |
123
RWE
7
Utilities
| Rank Change: | -7 |
| Industry: | Utilities |
124
12
Social media
| Rank Change: | -12 |
| Industry: | Social media |
Also view in:
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125
Generali
1
General insurance
| Rank Change: | -1 |
| Industry: | General insurance |
126
Wüstenrot
5
General insurance
| Rank Change: | -5 |
| Industry: | General insurance |
127
Deutsche Bank
17
Banks / Retail
| Rank Change: | -17 |
| Industry: | Banks / Retail |
128
R+V Versicherung
17
General insurance
| Rank Change: | -17 |
| Industry: | General insurance |