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These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.

3

Maruti Suzuki

6

Automotive

Rank Change: +6
Industry: Automotive

4

Nokia

7

Electronics

Rank Change: +7
Industry: Electronics

5

 

Sony

 

Electronics

Rank Change: N/C
Industry: Electronics

6

HP

1

Electronics

Rank Change: +1
Industry: Electronics

7

MakeMyTrip

14

Travel / Booking

Rank Change: +14
Industry: Travel / Booking

8

 

Philips

 

Electronics

Rank Change: N/C
Industry: Electronics

10

TVS Motor

54

Automotive

Rank Change: +54
Industry: Automotive

12

Big Bazaar

14

Retail/General (mega/department store)

Rank Change: +14
Industry: Retail/General (mega/department store)

13

Skype

26

Telecommunications / Cell phone service providers

Rank Change: +26
Industry: Telecommunications / Cell phone service providers

14

 

Big Basket

 

Retail / Grocery

Rank Change: N/A
Industry: Retail / Grocery

15

Hero MotoCorp

5

Automotive

Rank Change: +5
Industry: Automotive

17

Microsoft

15

Electronics

Rank Change: +15
Industry: Electronics

19

Domino’s

6

Restaurants

Rank Change: +6
Industry: Restaurants

20

Taj

53

Travel / Hotels

Rank Change: +53
Industry: Travel / Hotels

21

HDFC Bank

39

Banks / Retail

Rank Change: +39
Industry: Banks / Retail

23

Reliance Fresh

6

Retail / Grocery

Rank Change: +6
Industry: Retail / Grocery

26

Vodafone

11

Telecommunications / Cell phone service providers

Rank Change: -11
Industry: Telecommunications / Cell phone service providers

Also view in:

Germany Global United Kingdom

27

Bata

3

Internet retail

Rank Change: -3
Industry: Internet retail

28

 

Jio

 

Telecommunications / Cell phone service providers

Rank Change: N/A
Industry: Telecommunications / Cell phone service providers

29

Audi

71

Automotive

Rank Change: +71
Industry: Automotive

30

airtel

2

Telecommunications / Cell phone service providers

Rank Change: -2
Industry: Telecommunications / Cell phone service providers

31

Tata Sky

21

Telecommunications / Cable providers

Rank Change: -21
Industry: Telecommunications / Cable providers

32

Levi’s

20

Retail / Fashion; clothes

Rank Change: -20
Industry: Retail / Fashion; clothes

Also view in:

Global United States

33

Godrej Nature’s Basket

32

Retail / Grocery

Rank Change: +32
Industry: Retail / Grocery

34

Haldiram

7

Restaurants

Rank Change: -7
Industry: Restaurants

36

DHL

67

Shipping / Mail

Rank Change: +67
Industry: Shipping / Mail

37

Canon

39

Electronics

Rank Change: +39
Industry: Electronics

Also view in:

Germany Global United States

38

Spencer’s

15

Retail/General (mega/department store)

Rank Change: +15
Industry: Retail/General (mega/department store)

39

Café Coffee Day

9

Restaurants

Rank Change: -9
Industry: Restaurants

40

Godrej

11

Appliances

Rank Change: +11
Industry: Appliances

41

The Times of India

23

Media (newspapers, TV, online, mobile)

Rank Change: -23
Industry: Media (newspapers, TV, online, mobile)

42

IndiGo

25

Travel / Air

Rank Change: +25
Industry: Travel / Air

43

Ixigo

72

Travel / Booking

Rank Change: +72
Industry: Travel / Booking

44

Tata Motors

11

Automotive

Rank Change: +11
Industry: Automotive

45

Lifestyle

8

Retail/General (mega/department store)

Rank Change: -8
Industry: Retail/General (mega/department store)

46

Panasonic

13

Electronics

Rank Change: +13
Industry: Electronics

47

Lakme

7

Retail / Health and beauty; drugstore

Rank Change: -7
Industry: Retail / Health and beauty; drugstore

48

Travelguru

13

Travel / Booking

Rank Change: +13
Industry: Travel / Booking

49

Bajaj Auto

20

Automotive

Rank Change: +20
Industry: Automotive

50

Cleartrip

27

Travel / Booking

Rank Change: -27
Industry: Travel / Booking

51

Idea Cellular

3

Telecommunications / Cell phone service providers

Rank Change: +3
Industry: Telecommunications / Cell phone service providers

52

Air India

43

Travel / Air

Rank Change: +43
Industry: Travel / Air

53

LG

51

Electronics

Rank Change: -51
Industry: Electronics

54

The Hindu

3

Media (newspapers, TV, online, mobile)

Rank Change: +3
Industry: Media (newspapers, TV, online, mobile)

55

Himalaya Healthcare

13

Retail / Health and beauty; drugstore

Rank Change: -13
Industry: Retail / Health and beauty; drugstore

56

Peter England

12

Retail / Fashion; clothes

Rank Change: -12
Industry: Retail / Fashion; clothes

57

Onida

11

Electronics

Rank Change: +11
Industry: Electronics

58

HSBC

41

Banks / Retail

Rank Change: +41
Industry: Banks / Retail

Also view in:

Global United Kingdom

59

Pizza Hut

43

Restaurants

Rank Change: -43
Industry: Restaurants

60

SpiceJet

38

Travel / Air

Rank Change: +38
Industry: Travel / Air

61

Shoppers Stop

5

Internet retail

Rank Change: -5
Industry: Internet retail

62

Volkswagen

8

Automotive

Rank Change: +8
Industry: Automotive

64

Provogue

33

Retail/General (mega/department store)

Rank Change: +33
Industry: Retail/General (mega/department store)

65

Reliance Mobile

23

Telecommunications / Cell phone service providers

Rank Change: +23
Industry: Telecommunications / Cell phone service providers

66

Holiday Inn

17

Travel / Hotels

Rank Change: +17
Industry: Travel / Hotels

67

Lee

33

Retail / Fashion; clothes

Rank Change: -33
Industry: Retail / Fashion; clothes

69

eBay

6

Internet retail

Rank Change: -6
Industry: Internet retail

70

Videocon

29

Electronics

Rank Change: -29
Industry: Electronics

71

BSNL

5

Telecommunications / Cell phone service providers

Rank Change: -5
Industry: Telecommunications / Cell phone service providers

72

ITC

3

Travel / Hotels

Rank Change: +3
Industry: Travel / Hotels

73

Pantaloons

42

Retail/General (mega/department store)

Rank Change: -42
Industry: Retail/General (mega/department store)

74

Snapdeal.com

55

Internet retail

Rank Change: -55
Industry: Internet retail

75

Croma

29

Retail/General (mega/department store)

Rank Change: -29
Industry: Retail/General (mega/department store)

76

LinkedIn

26

Social media

Rank Change: +26
Industry: Social media

77

Yatra

29

Travel / Booking

Rank Change: -29
Industry: Travel / Booking

78

Marriott

31

Travel / Hotels

Rank Change: +31
Industry: Travel / Hotels

79

Haier

13

Appliances

Rank Change: +13
Industry: Appliances

Also view in:

China Global

80

FedEx

1

Shipping / Mail

Rank Change: -1
Industry: Shipping / Mail

81

Bank of India

9

Banks / Retail

Rank Change: -9
Industry: Banks / Retail

82

GoAir

1

Travel / Air

Rank Change: -1
Industry: Travel / Air

83

Tata DoCoMo

8

Telecommunications / Cell phone service providers

Rank Change: +8
Industry: Telecommunications / Cell phone service providers

84

BMW

2

Automotive

Rank Change: -2
Industry: Automotive

85

Oberoi

5

Travel / Hotels

Rank Change: +5
Industry: Travel / Hotels

86

Instagram

41

Social media

Rank Change: -41
Industry: Social media

87

BlackBerry

24

Electronics

Rank Change: +24
Industry: Electronics

88

State Bank of India

41

Banks / Retail

Rank Change: -41
Industry: Banks / Retail

89

Jet Airways

37

Travel / Air

Rank Change: -37
Industry: Travel / Air

90

ICICI Bank

52

Banks / Retail

Rank Change: -52
Industry: Banks / Retail

91

Viveks

11

Retail/General (mega/department store)

Rank Change: -11
Industry: Retail/General (mega/department store)

92

Megamart

15

Retail/General (mega/department store)

Rank Change: -15
Industry: Retail/General (mega/department store)

93

 

Westside

 

Retail/General (mega/department store)

Rank Change: N/C
Industry: Retail/General (mega/department store)

94

UPS

7

Shipping / Mail

Rank Change: +7
Industry: Shipping / Mail

95

Punjab National Bank

59

Banks / Retail

Rank Change: -59
Industry: Banks / Retail

96

Bajaj Allianz

16

General insurance

Rank Change: +16
Industry: General insurance

97

ICICI Prudential

20

General insurance

Rank Change: +20
Industry: General insurance

98

Standard Chartered

14

Banks / Retail

Rank Change: -14
Industry: Banks / Retail

99

Canara Bank

5

Banks / Retail

Rank Change: -5
Industry: Banks / Retail

100

MINT

14

Media (newspapers, TV, online, mobile)

Rank Change: -14
Industry: Media (newspapers, TV, online, mobile)

101

Barista

43

Restaurants

Rank Change: -43
Industry: Restaurants

102

Travelocity

6

Travel / Booking

Rank Change: +6
Industry: Travel / Booking

103

Groupon

53

Internet retail

Rank Change: -53
Industry: Internet retail

Also view in:

Global United States

104

T24 Mobile

14

Telecommunications / Cell phone service providers

Rank Change: +14
Industry: Telecommunications / Cell phone service providers

105

Union Bank of India

20

Banks / Retail

Rank Change: -20
Industry: Banks / Retail

106

Tata Indicom

84

Telecommunications / Cell phone service providers

Rank Change: -84
Industry: Telecommunications / Cell phone service providers

107

LIC

11

General insurance

Rank Change: -11
Industry: General insurance

108

Hyatt

19

Travel / Hotels

Rank Change: -19
Industry: Travel / Hotels

109

DNA

5

Media (newspapers, TV, online, mobile)

Rank Change: -5
Industry: Media (newspapers, TV, online, mobile)

110

TravelChaCha

23

Travel / Booking

Rank Change: -23
Industry: Travel / Booking

This travel booking and accommodation site has been the subject of complaints in the past for failing to deliver paid-for tickets as well as its spotty website. And with other travel booking sites sometimes described by respondents as “interchangeable,” TravelChaCha has an opportunity to simplify its offerings and shore up its services to distinguish itself from competitors.

111

Mercedes-Benz

40

Automotive

Rank Change: -40
Industry: Automotive

112

The Leela

38

Travel / Hotels

Rank Change: -38
Industry: Travel / Hotels

113

 

Oriental Insurance

 

General insurance

Rank Change: N/C
Industry: General insurance

114

Tata Aig General Insurance

2

General insurance

Rank Change: +2
Industry: General insurance

115

Max Bupa

4

Health insurance

Rank Change: +4
Industry: Health insurance

116

Aditya Birla Sun Life

4

General insurance

Rank Change: +4
Industry: General insurance

117

Aviva

11

General insurance

Rank Change: -11
Industry: General insurance

Also view in:

Global United Kingdom

120

Iffco Tokio General Insurance

15

General insurance

Rank Change: -15
Industry: General insurance

121

Virgin Mobile

43

Telecommunications / Cell phone service providers

Rank Change: -43
Industry: Telecommunications / Cell phone service providers

Industry Rankings

Industry Simplicity Score Simplicity Premium
950 N/A
Industry Simplicity Score Simplicity Premium
770 34%
Industry Simplicity Score Simplicity Premium
714 34%
Industry Simplicity Score Simplicity Premium
702 33%
Industry Simplicity Score Simplicity Premium
677 30%
Industry Simplicity Score Simplicity Premium
652 31%
Industry Simplicity Score Simplicity Premium
643 38%
Industry Simplicity Score Simplicity Premium
601 30%
Industry Simplicity Score Simplicity Premium
597 36%
Industry Simplicity Score Simplicity Premium
571 49%
Industry Simplicity Score Simplicity Premium
564 N/A
Industry Simplicity Score Simplicity Premium
563 31%
Industry Simplicity Score Simplicity Premium
551 33%
Industry Simplicity Score Simplicity Premium
549 43%
Industry Simplicity Score Simplicity Premium
547 32%
Industry Simplicity Score Simplicity Premium
520 30%
Industry Simplicity Score Simplicity Premium
516 28%
Industry Simplicity Score Simplicity Premium
514 33%

19

Industry Simplicity Score Simplicity Premium
480 30%
Industry Simplicity Score Simplicity Premium
478 N/A
Industry Simplicity Score Simplicity Premium
437 N/A
Industry Simplicity Score Simplicity Premium
375 29%
Industry Simplicity Score Simplicity Premium
366 N/A
Industry Simplicity Score Simplicity Premium
319 39%
Industry Simplicity Score Simplicity Premium
240 34%

Money To Be Made

All brands can benefit from simplifying, but not all may benefit equally. To understand which brands in India can reap the greatest financial reward, and what they need to do to command more for their services, download the full report.