These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.
1
Yoshinoya
Restaurants
| Rank Change: | N/C |
| Industry: | Restaurants |
2
Saizeriya
Restaurants
| Rank Change: | N/C |
| Industry: | Restaurants |
3
Shimamura
Retail / Fashion; clothes
| Rank Change: | N/C |
| Industry: | Retail / Fashion; clothes |
5
Hotel Route Inn
Travel / Hotels
| Rank Change: | N/A |
| Industry: | Travel / Hotels |
6
Peach
4
Travel / Air
| Rank Change: | +4 |
| Industry: | Travel / Air |
7
Doutor
Restaurants
| Rank Change: | N/A |
| Industry: | Restaurants |
8
Lawson
13
Retail / Grocery
| Rank Change: | +13 |
| Industry: | Retail / Grocery |
9
His
38
Travel / Booking
| Rank Change: | +38 |
| Industry: | Travel / Booking |
10
Welcia
Retail / Health and beauty; drugstore
| Rank Change: | N/A |
| Industry: | Retail / Health and beauty; drugstore |
11
メルカリ (Mercari)
30
Internet retail
| Rank Change: | +30 |
| Industry: | Internet retail |
12
Apa Hotels
Travel / Hotels
| Rank Change: | N/A |
| Industry: | Travel / Hotels |
13
Sugi Pharmacy
3
Retail / Health and beauty; drugstore
| Rank Change: | +3 |
| Industry: | Retail / Health and beauty; drugstore |
14
Central Sports
Fitness
| Rank Change: | N/A |
| Industry: | Fitness |
15
Jetstar
5
Travel / Air
| Rank Change: | +5 |
| Industry: | Travel / Air |
16
17
Internet search
| Rank Change: | +17 |
| Industry: | Internet search |
Also view in:
China Germany Global India Saudi Arabia Sweden United Arab Emirates United Kingdom United States
17
Skymark
14
Travel / Air
| Rank Change: | +14 |
| Industry: | Travel / Air |
18
Zozotown
4
Internet retail
| Rank Change: | +4 |
| Industry: | Internet retail |
19
Gusto
Restaurants
| Rank Change: | N/A |
| Industry: | Restaurants |
20
Amazon
7
Internet retail
| Rank Change: | -7 |
| Industry: | Internet retail |
Also view in:
China Germany Global India Saudi Arabia United Arab Emirates United Kingdom United States
21
Ministop
9
Retail / Grocery
| Rank Change: | -9 |
| Industry: | Retail / Grocery |
22
FamilyMart
11
Retail / Grocery
| Rank Change: | -11 |
| Industry: | Retail / Grocery |
23
Tokyu
3
Travel / Train
| Rank Change: | +3 |
| Industry: | Travel / Train |
24
Toyota Rent-A-Lease
Travel / Car rental
| Rank Change: | N/A |
| Industry: | Travel / Car rental |
25
Goo
Internet search
| Rank Change: | N/A |
| Industry: | Internet search |
26
Cosmos Pharmaceutical
6
Retail / Health and beauty; drugstore
| Rank Change: | +6 |
| Industry: | Retail / Health and beauty; drugstore |
27
Seven-11
60
Retail / Grocery
| Rank Change: | +60 |
| Industry: | Retail / Grocery |
28
Kinki Nippon Tourist (Kintsu)
Travel / Booking
| Rank Change: | N/A |
| Industry: | Travel / Booking |
29
Matsumoto Kiyoshi
Retail / Health and beauty; drugstore
| Rank Change: | N/C |
| Industry: | Retail / Health and beauty; drugstore |
30
Rakuten Travel
Travel / Booking
| Rank Change: | N/A |
| Industry: | Travel / Booking |
31
Tsuruha
13
Retail / Health and beauty; drugstore
| Rank Change: | -13 |
| Industry: | Retail / Health and beauty; drugstore |
32
Suzuki
4
Automotive
| Rank Change: | -4 |
| Industry: | Automotive |
33
Kintetsu
1
Travel / Train
| Rank Change: | +1 |
| Industry: | Travel / Train |
34
Yamato Transport
28
Shipping / Mail
| Rank Change: | -28 |
| Industry: | Shipping / Mail |
36
Tokyo Metro
6
Travel / Train
| Rank Change: | +6 |
| Industry: | Travel / Train |
37
Mazda
19
Automotive
| Rank Change: | +19 |
| Industry: | Automotive |
38
Onward
30
Retail / Fashion; clothes
| Rank Change: | +30 |
| Industry: | Retail / Fashion; clothes |
39
Aoyama Tailor
5
Retail / Fashion; clothes
| Rank Change: | +5 |
| Industry: | Retail / Fashion; clothes |
40
Imperial Hotel
14
Travel / Hotels
| Rank Change: | +14 |
| Industry: | Travel / Hotels |
42
Sagawa Express
17
Shipping / Mail
| Rank Change: | -17 |
| Industry: | Shipping / Mail |
43
Jalan
Travel / Booking
| Rank Change: | N/A |
| Industry: | Travel / Booking |
44
AEON
7
Retail / Grocery
| Rank Change: | -7 |
| Industry: | Retail / Grocery |
45
Msn
Internet search
| Rank Change: | N/A |
| Industry: | Internet search |
46
Yahoo!
10
Internet search
| Rank Change: | -10 |
| Industry: | Internet search |
47
Sony Bank
Banks / Retail
| Rank Change: | N/A |
| Industry: | Banks / Retail |
48
Nissan Rent-A-Car
Travel / Car rental
| Rank Change: | N/A |
| Industry: | Travel / Car rental |
49
ANA
8
Travel / Air
| Rank Change: | +8 |
| Industry: | Travel / Air |
50
World
1
Retail / Fashion; clothes
| Rank Change: | +1 |
| Industry: | Retail / Fashion; clothes |
51
Sharp
27
Electronics
| Rank Change: | +27 |
| Industry: | Electronics |
52
Nippon Rent-A-Car
14
Travel / Car rental
| Rank Change: | -14 |
| Industry: | Travel / Car rental |
53
JR Tokai
3
Travel / Train
| Rank Change: | -3 |
| Industry: | Travel / Train |
54
Lifenet Insurance
Health insurance
| Rank Change: | N/A |
| Industry: | Health insurance |
55
Rakuten Ichiba
Internet retail
| Rank Change: | N/A |
| Industry: | Internet retail |
56
Seino Transportation
17
Shipping / Mail
| Rank Change: | -17 |
| Industry: | Shipping / Mail |
57
Panasonic
7
Electronics
| Rank Change: | +7 |
| Industry: | Electronics |
58
Japan Post
Shipping / Mail
| Rank Change: | N/A |
| Industry: | Shipping / Mail |
60
Takashimaya
10
Retail/General (mega/department store)
| Rank Change: | +10 |
| Industry: | Retail/General (mega/department store) |
61
Jr East
1
Travel / Train
| Rank Change: | +1 |
| Industry: | Travel / Train |
62
Mitsubishi Electric
1
Electronics
| Rank Change: | +1 |
| Industry: | Electronics |
63
Toyota
8
Automotive
| Rank Change: | -8 |
| Industry: | Automotive |
Also view in:
China Germany Global India Saudi Arabia Sweden United Arab Emirates United Kingdom United States
64
LINE
25
Social media
| Rank Change: | +25 |
| Industry: | Social media |
65
Isetan
Retail/General (mega/department store)
| Rank Change: | N/A |
| Industry: | Retail/General (mega/department store) |
66
Matsuzakaya
14
Retail/General (mega/department store)
| Rank Change: | +14 |
| Industry: | Retail/General (mega/department store) |
67
Prince Hotel
15
Travel / Hotels
| Rank Change: | +15 |
| Industry: | Travel / Hotels |
68
Konami Sports Club
Fitness
| Rank Change: | N/A |
| Industry: | Fitness |
69
Sony Assurance
General insurance
| Rank Change: | N/A |
| Industry: | General insurance |
70
Nippon Express (Nittsu)
27
Shipping / Mail
| Rank Change: | -27 |
| Industry: | Shipping / Mail |
71
Toshiba
15
Electronics
| Rank Change: | +15 |
| Industry: | Electronics |
72
Axa Direct
32
General insurance
| Rank Change: | +32 |
| Industry: | General insurance |
73
Hoshino Resorts
Travel / Hotels
| Rank Change: | N/A |
| Industry: | Travel / Hotels |
74
Hankyu Department Stores
3
Retail/General (mega/department store)
| Rank Change: | -3 |
| Industry: | Retail/General (mega/department store) |
75
Jal
19
Travel / Air
| Rank Change: | +19 |
| Industry: | Travel / Air |
76
JTB
Travel / Booking
| Rank Change: | N/C |
| Industry: | Travel / Booking |
77
Hitachi
16
Electronics
| Rank Change: | -16 |
| Industry: | Electronics |
78
Aflac
17
Health insurance
| Rank Change: | +17 |
| Industry: | Health insurance |
79
Sumitomo Mitsui Banking Corporation
22
Banks / Retail
| Rank Change: | +22 |
| Industry: | Banks / Retail |
80
Risona
8
Banks / Retail
| Rank Change: | +8 |
| Industry: | Banks / Retail |
81
Nikkei
16
Media (newspapers, TV, online, mobile)
| Rank Change: | -16 |
| Industry: | Media (newspapers, TV, online, mobile) |
82
Osaka Gas
9
Utilities
| Rank Change: | +9 |
| Industry: | Utilities |
83
Tokyo Gas
10
Utilities
| Rank Change: | +10 |
| Industry: | Utilities |
84
Mitsukoshi
Retail/General (mega/department store)
| Rank Change: | N/A |
| Industry: | Retail/General (mega/department store) |
85
26
Social media
| Rank Change: | -26 |
| Industry: | Social media |
86
Asahi Shimbun
4
Media (newspapers, TV, online, mobile)
| Rank Change: | +4 |
| Industry: | Media (newspapers, TV, online, mobile) |
87
Zurich
General insurance
| Rank Change: | N/A |
| Industry: | General insurance |
88
Yomiuri Shimbun
19
Media (newspapers, TV, online, mobile)
| Rank Change: | -19 |
| Industry: | Media (newspapers, TV, online, mobile) |
89
Nippon Television (Ntv)
6
Media (newspapers, TV, online, mobile)
| Rank Change: | -6 |
| Industry: | Media (newspapers, TV, online, mobile) |
90
J:COM
12
Telecommunications / Cable providers
| Rank Change: | +12 |
| Industry: | Telecommunications / Cable providers |
91
Kansai Electric Power (Kepco)
Utilities
| Rank Change: | N/A |
| Industry: | Utilities |
92
26
Social media
| Rank Change: | -26 |
| Industry: | Social media |
93
Ameba
Social media
| Rank Change: | N/A |
| Industry: | Social media |
94
Mizuho
16
Banks / Retail
| Rank Change: | +16 |
| Industry: | Banks / Retail |
95
11
Social media
| Rank Change: | +11 |
| Industry: | Social media |
Also view in:
Germany Global India Saudi Arabia Sweden United Arab Emirates United Kingdom United States
96
Mufg
11
Banks / Retail
| Rank Change: | +11 |
| Industry: | Banks / Retail |
97
Mitsui Sumitomo Insurance
3
General insurance
| Rank Change: | +3 |
| Industry: | General insurance |
98
SoftBank
16
Telecommunications / Cell phone service providers
| Rank Change: | +16 |
| Industry: | Telecommunications / Cell phone service providers |
99
Sompo Japan Nipponkoa
10
General insurance
| Rank Change: | +10 |
| Industry: | General insurance |
100
Tokyo Marine & Nichido Fire Insurance
General insurance
| Rank Change: | N/A |
| Industry: | General insurance |
101
Meiji Yasuda Life Insurance
11
Health insurance
| Rank Change: | +11 |
| Industry: | Health insurance |
102
Au
Telecommunications / Cell phone service providers
| Rank Change: | N/A |
| Industry: | Telecommunications / Cell phone service providers |
103
Tokyo Electric Power (Tepco)
14
Utilities
| Rank Change: | +14 |
| Industry: | Utilities |
104
NTT DoCoMo
14
Telecommunications / Cell phone service providers
| Rank Change: | +14 |
| Industry: | Telecommunications / Cell phone service providers |
105
Nissay
8
General insurance
| Rank Change: | +8 |
| Industry: | General insurance |
106
Dai-Ichi Life Insurance
1
Health insurance
| Rank Change: | -1 |
| Industry: | Health insurance |
107
NHK
12
Media (newspapers, TV, online, mobile)
| Rank Change: | +12 |
| Industry: | Media (newspapers, TV, online, mobile) |