These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.
1
2
Internet search
| Rank Change: | +2 |
| Industry: | Internet search |
3
Lulu
39
Retail / Grocery
| Rank Change: | +39 |
| Industry: | Retail / Grocery |
5
Dubai Metro
1
Travel / Train
| Rank Change: | +1 |
| Industry: | Travel / Train |
6
Samsung
2
Electronics
| Rank Change: | -2 |
| Industry: | Electronics |
9
Pizza Hut
10
Restaurants
| Rank Change: | +10 |
| Industry: | Restaurants |
10
5
Social media
| Rank Change: | -5 |
| Industry: | Social media |
11
Union Coop
31
Retail / Grocery
| Rank Change: | +31 |
| Industry: | Retail / Grocery |
12
KFC
9
Restaurants
| Rank Change: | +9 |
| Industry: | Restaurants |
13
Microsoft
5
Electronics
| Rank Change: | -5 |
| Industry: | Electronics |
14
Dubai Tram
28
Travel / Air
| Rank Change: | +28 |
| Industry: | Travel / Air |
15
LG
Electronics
| Rank Change: | N/C |
| Industry: | Electronics |
16
YouTube
14
Social media
| Rank Change: | -14 |
| Industry: | Social media |
18
Sharaf DG
11
Retail/General (mega/department store)
| Rank Change: | +11 |
| Industry: | Retail/General (mega/department store) |
19
Amazon
46
Internet retail
| Rank Change: | +46 |
| Industry: | Internet retail |
20
Yahoo!
24
Internet search
| Rank Change: | +24 |
| Industry: | Internet search |
21
Costa
21
Restaurants
| Rank Change: | +21 |
| Industry: | Restaurants |
23
Virgin Mobile
19
Telecommunications / Cell phone service providers
| Rank Change: | +19 |
| Industry: | Telecommunications / Cell phone service providers |
24
Starbucks
33
Restaurants
| Rank Change: | +33 |
| Industry: | Restaurants |
25
Dell
12
Electronics
| Rank Change: | -12 |
| Industry: | Electronics |
26
Philips
13
Electronics
| Rank Change: | +13 |
| Industry: | Electronics |
28
DHL
44
Shipping / Mail
| Rank Change: | +44 |
| Industry: | Shipping / Mail |
29
Choithrams
13
Retail / Grocery
| Rank Change: | +13 |
| Industry: | Retail / Grocery |
30
Gulf News
3
Media (newspapers, TV, online, mobile)
| Rank Change: | +3 |
| Industry: | Media (newspapers, TV, online, mobile) |
31
IKEA
6
Retail/General (mega/department store)
| Rank Change: | -6 |
| Industry: | Retail/General (mega/department store) |
33
Toyota
11
Automotive
| Rank Change: | -11 |
| Industry: | Automotive |
34
H&M
13
Retail / Fashion; clothes
| Rank Change: | +13 |
| Industry: | Retail / Fashion; clothes |
38
Apple
14
Electronics
| Rank Change: | -14 |
| Industry: | Electronics |
39
ENOC
37
Utilities
| Rank Change: | +37 |
| Industry: | Utilities |
40
Marks & Spencer
67
Retail/General (mega/department store)
| Rank Change: | +67 |
| Industry: | Retail/General (mega/department store) |
41
Nike
Fitness
| Rank Change: | N/C |
| Industry: | Fitness |
42
Adidas
1
Fitness
| Rank Change: | +1 |
| Industry: | Fitness |
43
Emirates Islamic Bank
71
Banks / Retail
| Rank Change: | +71 |
| Industry: | Banks / Retail |
44
Reebok
52
Fitness
| Rank Change: | +52 |
| Industry: | Fitness |
45
Ford
3
Automotive
| Rank Change: | -3 |
| Industry: | Automotive |
46
64
Social media
| Rank Change: | +64 |
| Industry: | Social media |
47
Skype
17
Telecommunications / Cell phone service providers
| Rank Change: | -17 |
| Industry: | Telecommunications / Cell phone service providers |
48
Al Khaleej
6
Media (newspapers, TV, online, mobile)
| Rank Change: | -6 |
| Industry: | Media (newspapers, TV, online, mobile) |
50
ADNOC
24
Utilities
| Rank Change: | -24 |
| Industry: | Utilities |
52
ZARA
31
Retail / Fashion; clothes
| Rank Change: | +31 |
| Industry: | Retail / Fashion; clothes |
54
Topshop
20
Retail / Fashion; clothes
| Rank Change: | +20 |
| Industry: | Retail / Fashion; clothes |
55
Etisalat
64
Telecommunications / Cell phone service providers
| Rank Change: | +64 |
| Industry: | Telecommunications / Cell phone service providers |
56
Ace Hardware
14
Retail/General (mega/department store)
| Rank Change: | -14 |
| Industry: | Retail/General (mega/department store) |
57
Sephora
20
Retail / Health and beauty; drugstore
| Rank Change: | +20 |
| Industry: | Retail / Health and beauty; drugstore |
59
Operation Falafel
17
Restaurants
| Rank Change: | -17 |
| Industry: | Restaurants |
60
Uber
25
Travel / Car rental
| Rank Change: | +25 |
| Industry: | Travel / Car rental |
61
Spinneys
7
Retail / Grocery
| Rank Change: | -7 |
| Industry: | Retail / Grocery |
62
The Body Shop
2
Retail / Health and beauty; drugstore
| Rank Change: | -2 |
| Industry: | Retail / Health and beauty; drugstore |
63
35
Social media
| Rank Change: | -35 |
| Industry: | Social media |
64
Mercedes-Benz
48
Automotive
| Rank Change: | +48 |
| Industry: | Automotive |
68
Aswaq
26
Retail / Grocery
| Rank Change: | -26 |
| Industry: | Retail / Grocery |
69
Debenhams
Retail/General (mega/department store)
| Rank Change: | N/C |
| Industry: | Retail/General (mega/department store) |
71
57
Social media
| Rank Change: | -57 |
| Industry: | Social media |
72
GMC
46
Automotive
| Rank Change: | +46 |
| Industry: | Automotive |
73
Adwea
31
Utilities
| Rank Change: | -31 |
| Industry: | Utilities |
77
du
6
Telecommunications / Cell phone service providers
| Rank Change: | -6 |
| Industry: | Telecommunications / Cell phone service providers |
79
BMW
18
Automotive
| Rank Change: | +18 |
| Industry: | Automotive |
80
FedEx
10
Shipping / Mail
| Rank Change: | -10 |
| Industry: | Shipping / Mail |
81
Fetcher
39
Shipping / Mail
| Rank Change: | -39 |
| Industry: | Shipping / Mail |
82
Dewa
40
Utilities
| Rank Change: | -40 |
| Industry: | Utilities |
83
Virgin Stores
20
Retail/General (mega/department store)
| Rank Change: | +20 |
| Industry: | Retail/General (mega/department store) |
85
iTunes
10
Internet retail
| Rank Change: | +10 |
| Industry: | Internet retail |
89
Marriott
7
Travel / Hotels
| Rank Change: | -7 |
| Industry: | Travel / Hotels |
90
Boots
31
Retail / Health and beauty; drugstore
| Rank Change: | -31 |
| Industry: | Retail / Health and beauty; drugstore |
91
Swyp
49
Telecommunications / Cell phone service providers
| Rank Change: | -49 |
| Industry: | Telecommunications / Cell phone service providers |
92
The Address
50
Travel / Hotels
| Rank Change: | -50 |
| Industry: | Travel / Hotels |
95
Abu Dhabi Islamic Bank
32
Banks / Retail
| Rank Change: | -32 |
| Industry: | Banks / Retail |
96
Wyndham
54
Travel / Hotels
| Rank Change: | -54 |
| Industry: | Travel / Hotels |
98
Hertz
32
Travel / Car rental
| Rank Change: | +32 |
| Industry: | Travel / Car rental |
102
First Abu Dhabi Bank
60
Banks / Retail
| Rank Change: | -60 |
| Industry: | Banks / Retail |
104
Commercial Bank of Dubai
18
Banks / Retail
| Rank Change: | +18 |
| Industry: | Banks / Retail |
106
Audi
25
Automotive
| Rank Change: | -25 |
| Industry: | Automotive |
109
Careem Box
67
Shipping / Mail
| Rank Change: | -67 |
| Industry: | Shipping / Mail |
112
Holiday Inn
18
Travel / Hotels
| Rank Change: | -18 |
| Industry: | Travel / Hotels |
113
Avis
19
Travel / Car rental
| Rank Change: | +19 |
| Industry: | Travel / Car rental |
114
UPS
10
Shipping / Mail
| Rank Change: | -10 |
| Industry: | Shipping / Mail |
115
Etihad Rail
73
Travel / Train
| Rank Change: | -73 |
| Industry: | Travel / Train |
116
Mashreq Bank
74
Banks / Retail
| Rank Change: | -74 |
| Industry: | Banks / Retail |
119
The National
10
Media (newspapers, TV, online, mobile)
| Rank Change: | -10 |
| Industry: | Media (newspapers, TV, online, mobile) |
120
Rove Hotels
78
Travel / Hotels
| Rank Change: | -78 |
| Industry: | Travel / Hotels |
122
Tajawal
80
Travel / Booking
| Rank Change: | -80 |
| Industry: | Travel / Booking |
123
Budget
8
Travel / Car rental
| Rank Change: | +8 |
| Industry: | Travel / Car rental |
124
Abu Dhabi National Insurance Company (ADNIC)
66
General insurance
| Rank Change: | -66 |
| Industry: | General insurance |
126
Royal Sun Alliance
84
General insurance
| Rank Change: | -84 |
| Industry: | General insurance |
128
Daman
35
Health insurance
| Rank Change: | -35 |
| Industry: | Health insurance |
129
Oman Insurance Company
12
General insurance
| Rank Change: | -12 |
| Industry: | General insurance |
131
Carfare Rent Car
89
Travel / Car rental
| Rank Change: | -89 |
| Industry: | Travel / Car rental |