These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.
1
Lyft
Travel / Car rental
| Rank Change: | N/A |
| Industry: | Travel / Car rental |
3
Amazon
1
Internet retail
| Rank Change: | +1 |
| Industry: | Internet retail |
4
Costco
9
Retail/General (mega/department store)
| Rank Change: | +9 |
| Industry: | Retail/General (mega/department store) |
6
5
Internet search
| Rank Change: | -5 |
| Industry: | Internet search |
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8
KFC
3
Restaurants
| Rank Change: | +3 |
| Industry: | Restaurants |
9
Southwest Airlines
7
Travel / Air
| Rank Change: | +7 |
| Industry: | Travel / Air |
10
Zappos.com
7
Internet retail
| Rank Change: | -7 |
| Industry: | Internet retail |
11
Dunkin’ Donuts
5
Restaurants
| Rank Change: | -5 |
| Industry: | Restaurants |
12
Publix
8
Retail / Grocery
| Rank Change: | +8 |
| Industry: | Retail / Grocery |
13
Ally
Banks / Retail
| Rank Change: | N/A |
| Industry: | Banks / Retail |
15
Trader Joe’s
7
Retail / Grocery
| Rank Change: | -7 |
| Industry: | Retail / Grocery |
17
Kroger
2
Retail / Grocery
| Rank Change: | +2 |
| Industry: | Retail / Grocery |
18
Amazon Prime
13
Internet retail
| Rank Change: | -13 |
| Industry: | Internet retail |
19
HBO Now/HBO Go
Internet retail
| Rank Change: | N/A |
| Industry: | Internet retail |
20
Old Navy
19
Retail / Fashion; clothes
| Rank Change: | +19 |
| Industry: | Retail / Fashion; clothes |
21
Pizza Hut
7
Restaurants
| Rank Change: | -7 |
| Industry: | Restaurants |
22
UPS
5
Shipping / Mail
| Rank Change: | +5 |
| Industry: | Shipping / Mail |
23
Chipotle
1
Restaurants
| Rank Change: | -1 |
| Industry: | Restaurants |
24
Hulu
Internet retail
| Rank Change: | N/A |
| Industry: | Internet retail |
25
JetBlue Airways
38
Travel / Air
| Rank Change: | +38 |
| Industry: | Travel / Air |
26
Albertsons
10
Retail / Grocery
| Rank Change: | +10 |
| Industry: | Retail / Grocery |
28
Marriott
28
Travel / Hotels
| Rank Change: | +28 |
| Industry: | Travel / Hotels |
29
Sephora
4
Retail / Health and beauty; drugstore
| Rank Change: | -4 |
| Industry: | Retail / Health and beauty; drugstore |
30
Comfort Inn
8
Travel / Hotels
| Rank Change: | +8 |
| Industry: | Travel / Hotels |
31
Pandora
22
Internet retail
| Rank Change: | -22 |
| Industry: | Internet retail |
32
Starbucks
8
Restaurants
| Rank Change: | -8 |
| Industry: | Restaurants |
33
FitBit
Electronics
| Rank Change: | N/A |
| Industry: | Electronics |
36
Apple Music
Internet retail
| Rank Change: | N/A |
| Industry: | Internet retail |
37
IKEA
19
Retail/General (mega/department store)
| Rank Change: | -19 |
| Industry: | Retail/General (mega/department store) |
38
USPS
26
Shipping / Mail
| Rank Change: | -26 |
| Industry: | Shipping / Mail |
39
Safeway
19
Retail / Grocery
| Rank Change: | +19 |
| Industry: | Retail / Grocery |
40
Toyota
2
Automotive
| Rank Change: | +2 |
| Industry: | Automotive |
Also view in:
China Germany Global India Japan Saudi Arabia Sweden United Arab Emirates United Kingdom
41
Walgreens
12
Retail / Health and beauty; drugstore
| Rank Change: | -12 |
| Industry: | Retail / Health and beauty; drugstore |
42
Samsung
5
Electronics
| Rank Change: | +5 |
| Industry: | Electronics |
43
Holiday Inn
16
Travel / Hotels
| Rank Change: | +16 |
| Industry: | Travel / Hotels |
44
YouTube
2
Social media
| Rank Change: | +2 |
| Industry: | Social media |
46
Kohl’s
7
Retail/General (mega/department store)
| Rank Change: | +7 |
| Industry: | Retail/General (mega/department store) |
48
Reebok
44
Fitness
| Rank Change: | +44 |
| Industry: | Fitness |
49
Maytag
9
Appliances
| Rank Change: | -9 |
| Industry: | Appliances |
51
Whole Foods Market
28
Retail / Grocery
| Rank Change: | -28 |
| Industry: | Retail / Grocery |
53
Uber
Travel / Car rental
| Rank Change: | N/A |
| Industry: | Travel / Car rental |
54
Nike
14
Fitness
| Rank Change: | +14 |
| Industry: | Fitness |
56
Orbitz
49
Travel / Booking
| Rank Change: | +49 |
| Industry: | Travel / Booking |
57
GEICO
8
General insurance
| Rank Change: | +8 |
| Industry: | General insurance |
58
Craigslist
24
Internet retail
| Rank Change: | -24 |
| Industry: | Internet retail |
59
CVS/pharmacy
2
Retail / Health and beauty; drugstore
| Rank Change: | +2 |
| Industry: | Retail / Health and beauty; drugstore |
61
Subaru
44
Automotive
| Rank Change: | -44 |
| Industry: | Automotive |
63
Progressive
35
General insurance
| Rank Change: | +35 |
| Industry: | General insurance |
66
Days Inn
1
Travel / Hotels
| Rank Change: | +1 |
| Industry: | Travel / Hotels |
67
Ford
22
Automotive
| Rank Change: | -22 |
| Industry: | Automotive |
68
Target
40
Retail/General (mega/department store)
| Rank Change: | -40 |
| Industry: | Retail/General (mega/department store) |
69
Apple
39
Electronics
| Rank Change: | -39 |
| Industry: | Electronics |
71
Whirlpool
5
Appliances
| Rank Change: | -5 |
| Industry: | Appliances |
72
FedEx
51
Shipping / Mail
| Rank Change: | -51 |
| Industry: | Shipping / Mail |
75
Adidas
20
Fitness
| Rank Change: | -20 |
| Industry: | Fitness |
76
Dell
19
Electronics
| Rank Change: | -19 |
| Industry: | Electronics |
77
iTunes
40
Internet retail
| Rank Change: | -40 |
| Industry: | Internet retail |
78
Chevrolet
10
Automotive
| Rank Change: | +10 |
| Industry: | Automotive |
79
H&M
48
Retail / Fashion; clothes
| Rank Change: | -48 |
| Industry: | Retail / Fashion; clothes |
81
GE
19
Appliances
| Rank Change: | -19 |
| Industry: | Appliances |
83
Yahoo!
34
Internet search
| Rank Change: | -34 |
| Industry: | Internet search |
84
Budget
23
Travel / Car rental
| Rank Change: | +23 |
| Industry: | Travel / Car rental |
87
Chase
4
Banks / Retail
| Rank Change: | +4 |
| Industry: | Banks / Retail |
88
Rite Aid Pharmacy
45
Retail / Health and beauty; drugstore
| Rank Change: | -45 |
| Industry: | Retail / Health and beauty; drugstore |
90
Priceline.com
5
Travel / Booking
| Rank Change: | +5 |
| Industry: | Travel / Booking |
91
Macy’s
13
Retail/General (mega/department store)
| Rank Change: | -13 |
| Industry: | Retail/General (mega/department store) |
93
Microsoft
3
Electronics
| Rank Change: | -3 |
| Industry: | Electronics |
95
T-Mobile
19
Telecommunications / Cell phone service providers
| Rank Change: | -19 |
| Industry: | Telecommunications / Cell phone service providers |
96
KAYAK
70
Travel / Booking
| Rank Change: | -70 |
| Industry: | Travel / Booking |
97
The Wall Street Journal
28
Media (newspapers, TV, online, mobile)
| Rank Change: | -28 |
| Industry: | Media (newspapers, TV, online, mobile) |
98
Victoria’s Secret
54
Retail / Fashion; clothes
| Rank Change: | -54 |
| Industry: | Retail / Fashion; clothes |
99
Delta Air Lines
19
Travel / Air
| Rank Change: | +19 |
| Industry: | Travel / Air |
100
AllState
3
General insurance
| Rank Change: | -3 |
| Industry: | General insurance |
101
State Farm
3
General insurance
| Rank Change: | +3 |
| Industry: | General insurance |
102
Avis
9
Travel / Car rental
| Rank Change: | +9 |
| Industry: | Travel / Car rental |
103
Yelp
29
Social media
| Rank Change: | -29 |
| Industry: | Social media |
104
USA Today
34
Media (newspapers, TV, online, mobile)
| Rank Change: | -34 |
| Industry: | Media (newspapers, TV, online, mobile) |
105
Dodge
45
Automotive
| Rank Change: | -45 |
| Industry: | Automotive |
106
MSNBC
7
Media (newspapers, TV, online, mobile)
| Rank Change: | -7 |
| Industry: | Media (newspapers, TV, online, mobile) |
108
54
Social media
| Rank Change: | -54 |
| Industry: | Social media |
109
Hertz
3
Travel / Car rental
| Rank Change: | -3 |
| Industry: | Travel / Car rental |
110
Kmart
25
Retail/General (mega/department store)
| Rank Change: | -25 |
| Industry: | Retail/General (mega/department store) |
111
The New York Times
9
Media (newspapers, TV, online, mobile)
| Rank Change: | -9 |
| Industry: | Media (newspapers, TV, online, mobile) |
112
Verizon
2
Telecommunications / Cell phone service providers
| Rank Change: | +2 |
| Industry: | Telecommunications / Cell phone service providers |
113
30
Social media
| Rank Change: | -30 |
| Industry: | Social media |
114
Skype
11
Telecommunications / Cell phone service providers
| Rank Change: | -11 |
| Industry: | Telecommunications / Cell phone service providers |
115
Sprint
19
Telecommunications / Cell phone service providers
| Rank Change: | -19 |
| Industry: | Telecommunications / Cell phone service providers |
116
American Airlines
3
Travel / Air
| Rank Change: | -3 |
| Industry: | Travel / Air |
117
CNN
17
Media (newspapers, TV, online, mobile)
| Rank Change: | -17 |
| Industry: | Media (newspapers, TV, online, mobile) |
118
Alamo
2
Travel / Car rental
| Rank Change: | -2 |
| Industry: | Travel / Car rental |
120
Bank of America
11
Banks / Retail
| Rank Change: | -11 |
| Industry: | Banks / Retail |
121
US Airways
9
Travel / Air
| Rank Change: | -9 |
| Industry: | Travel / Air |
122
United/Continental
3
Travel / Air
| Rank Change: | -3 |
| Industry: | Travel / Air |
123
DIRECTV
1
Telecommunications / Cable providers
| Rank Change: | +1 |
| Industry: | Telecommunications / Cable providers |
124
Fox News
43
Media (newspapers, TV, online, mobile)
| Rank Change: | -43 |
| Industry: | Media (newspapers, TV, online, mobile) |
125
Wells Fargo
10
Banks / Retail
| Rank Change: | -10 |
| Industry: | Banks / Retail |
126
Amtrak
44
Travel / Train
| Rank Change: | -44 |
| Industry: | Travel / Train |
127
Farmers
19
General insurance
| Rank Change: | -19 |
| Industry: | General insurance |
128
34
Social media
| Rank Change: | -34 |
| Industry: | Social media |
129
HUMANA
9
Health insurance
| Rank Change: | -9 |
| Industry: | Health insurance |
130
Aetna
5
Health insurance
| Rank Change: | -5 |
| Industry: | Health insurance |
131
MetLife
8
General insurance
| Rank Change: | -8 |
| Industry: | General insurance |
132
DISH Network
45
Telecommunications / Cable providers
| Rank Change: | -45 |
| Industry: | Telecommunications / Cable providers |
133
AT&T
16
Telecommunications / Cell phone service providers
| Rank Change: | -16 |
| Industry: | Telecommunications / Cell phone service providers |
134
Kaiser Permanente
33
Health insurance
| Rank Change: | -33 |
| Industry: | Health insurance |
135
13
Social media
| Rank Change: | -13 |
| Industry: | Social media |
136
UnitedHealthcare
7
Health insurance
| Rank Change: | -7 |
| Industry: | Health insurance |
137
CIGNA
11
Health insurance
| Rank Change: | -11 |
| Industry: | Health insurance |
138
17
Social media
| Rank Change: | -17 |
| Industry: | Social media |
139
Comcast
12
Telecommunications / Cable providers
| Rank Change: | -12 |
| Industry: | Telecommunications / Cable providers |
140
Time Warner Cable
12
Telecommunications / Cable providers
| Rank Change: | -12 |
| Industry: | Telecommunications / Cable providers |